Unböring - IKEA's Unboring Campaign
In 2003, IKEA's launched Unböring - a multi-faceted campaign that consisted of a Clio Award-winning commercial directed by Spike Jonze, the website Unboring.com, The Unboring Manifesto that was...
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IKEA Food: Nutritional Information
Ever wonder what your favorite foods from the IKEA restaurant were going to cost you, calorie-wise? What's the nutritional value of a meatball with cream sauce (don't forget the lingonberry...
View ArticleUnböring - Official IKEA Press Release
The 2002 IKEA Marketing Campaign Challenged Americans to 'have more dining room tables than spouses', to change the way they think about their furniture. Read the whole press release inside.
View ArticleA Furniture Dealer's Testament
Ingvar Kamprad, founder of IKEA wrote A Testament of a Furniture Dealer in 1976, detailing the ideology of the IKEA business model. Read the nine tenets of the ideology inside.
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DIY IKEA - How to Make Money in a Soft Housing Market
In the current market, buyers are looking for deals, which means that they want discounts on value- they want to cut into your margin. So, falling home prices require that home improvements must be...
View ArticleWhat does IKEA mean?
Does the name IKEA have a meaning? Is it an abbreviation, or a Swedish word? Does it stand for something? Find out where the name IKEA came from inside this short article.
View ArticleIKEA Jobs
Is an IKEA job for you? Are you co-worker material? And if so, how do you apply for a job at IKEA? Jobs at IKEA are as varied as the people who apply for them. Find out about careers at IKEA,...
View ArticleIKEA Sales Co-Worker Job Description
Sales Co-worker MISSION: Increase sales by utilizing effective selling skills and tools to satisfy customer needs and to strengthen IKEA’s position as the best home furnishing store.
View ArticleIKEA Kitchens Sales Co-Worker Job Description
Kitchens Sales Co-worker MISSION: Our Sales Co-workers are some of the most important contacts our customers have with IKEA. Their primary goal is to sell our range, and they do this through a...
View ArticleIKEA Replenishment Co-Worker Job Description
IKEA Replenishment Co-Worker Mission: Complete replenishment process in sales spaces prior to store opening utilizing IKEA Goods Flow Concept to strengthen IKEA's position as the best home furnishing...
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